The global POU/POE water treatment market, valued at $29B in 2025, is rapidly evolving from a predominantly commoditised and technician-driven market into a more dynamic, consumer-focused sector shaped by health-conscious consumers, PFAS regulations, digital innovation and new players. While legacy technologies such as RO, traditional UV and activated carbon still dominate in terms of units sold, they are increasingly packaged in user-friendly, modular formats with added value features.

Consumers today expect more than basic filtration – they seek water quality assurance, sustainability and aesthetics. The market appears to be transitioning into a new phase of differentiation, accessibility, and personalisation.

Join BlueTech’s Vishal Wagholikar PhD, author of BlueTech’s latest Horizon Scan report, Leading-edge Technology Trends in Point of Use/Point of Entry, along with Divya Inna and Rhys Owen for an in-depth discussion on the technology and market landscape, along with Q&A session.