This paper analyzes six case studies of new water technology innovations in the last three decades and investigates the differences in timelines for moving through the various stages of water technology commercialization. The concept of two different types of innovation was explored: Crisis/Needs Driven and Value Driven. It was found that the case studies that mapped to the Crisis/Needs Driven innovation moved relatively quickly compared to Value Driven innovations and in most cases involved new entrants. New entrants refer to new companies or start-ups that have recently entered the water technology market. The case studies, which could be mapped to Value Driven innovation, had a slower rate of technology diffusion, and they involved a combination of existing companies as well as new entrants.
Authors include: Paul O’Callaghan, Lakshmi M. Adapa, and Cees Buisman.